Luxury Italian brand Dolce & Gabbana has introduced a new product to their lineup: a perfume designed specifically for dogs. Named Fefé it is "inspired by Domenico Dolce's unconditional love for his loyal dog ." With the co-founder’s pet acting as its muse the fragrance aims to bring a touch of opulence to our canine companions.

The £83 perfume features a blend of ylang ylang, musk, and sandalwood. Dolce & Gabbana describes Fefé as a "tender and embracing fragrance crafted for a playful beauty routine." Intended to offer a luxurious experience for pets the fragrance is alcohol-free, has been safety-tested, and approved by veterinarians, ensuring it is gentle on dogs.

The design of the bottle reflects Dolce & Gabbana's signature opulence; green lacquered glass, adorned with a red metal cap, and featuring a 24-carat gold-plated paw print. The brand has also included an exclusive dog collar, available in two sizes, with each purchase of Fefé. MORE: These are the best summer 2024 holiday scents RELATED: Rihanna becomes the new face of Dior's iconic J'Adore fragrance To apply the perfume, owners are advised to spray it on their hands or a brush before rubbing or brushing it into their dog’s fur, taking care to avoid the nose area.

This method ensures an even application and provides a moment of pampering for the pet. According to consumer tests, 100% of participating dog owners agreed that the fragrance was well accepted by their pets and described it as delicate and lo.