PETALING JAYA, Aug 6 — Italian luxury fashion house Dolce & Gabbana has unveiled a new luxury perfume — designed specifically for dogs. Named Fefé after the pet of co-founder Domenico Dolce, the scent comes with a price tag of €99 (RMRM481) and features an alcohol-free blend of ylang ylang, musk, and sandalwood. The fragrance is housed in a glass bottle adorned with a 24-carat gold-plated paw and is accompanied by an exclusive Dolce & Gabbana dog collar with a matching tag.
The Italian fashion house's campaign for Fefé highlights themes of “unconditional love,” “loyal,” and “playful”, reported The Guardian. The advertisement opens with the line, “I am delicate, authentic, charismatic,” and showcases footage of a finely groomed dachshund, chihuahua, and bichon frisé perched on a stool. “Cause I’m not just a dog, I’m Fefé,” the ad proclaims.
The fragrance however has resulted in the Royal Society for the Prevention of Cruelty to Animals (RSPCA) expressing concerns about the potential effects of such fragrances on dogs. RSPCA senior scientific officer Alice Potter cautioned that, “Sometimes dogs can be anthropomorphised and the lines can become blurred between what dogs like and what we, as humans, think they’ll like. “Dogs rely on their sense of smell to communicate and interact with their environment as well as the people and other animals within it.
Therefore we advise that strong-scented products such as perfumes or sprays are avoi.