Fashion house Dolce & Gabbana has launched a new alcohol-free perfume for dogs called "Fefé" in honor of Domenico Dolce's poodle, but not all vets and pet owners agree it's safe or appropriate. The perfume costs 99 euros ($108) for 100 milliliters (3.4 ounces) and has been certified suitable for animal use.
It follows a Safe Pet Cosmetics protocol designed to ensure a degree of safety of cosmetic products for animals comparable to that required for humans, Dolce & Gabbana said. "Through a compliance recognition to this protocol granted by Bureau Veritas Italia, participating companies demonstrate their sensitivity in creating products that ensure the safety and respect of the animal, in accordance with established standards," the company said in the statement issued for the launch of the perfume. Bureau Veritas Italia is a publicly held company that provides inspection, laboratory verification and certification services.
All of the dog owners consulted by the fashion company agree that the fragrance is "gentle and well accepted by their pets," and veterinarians approve of the product, according to the Dolce & Gabbana web page dedicated to Fefé, which cites performance reviews by veterinarians and customers. Scents and sensibility But not all veterinarians agree on the use of perfumes for dogs. For one thing, spritzing a dog with cologne may interfere with the animal's heightened sense of smell, which the American Kennel Club describes as their "superpower.
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