Passers-by are reflected on the window of a Dolce & Gabbana luxury fashion house boutique displaying their new perfume for dogs called 'Fefé' in central Rome, on August 8, 2024. Dolce & Gabbana has launched a new alcohol-free dog fragrance certified suitable for animal use called "Fefé" in honor of Domenico Dolce's pet. (Photo by Alberto PIZZOLI / AFP) (Photo by ALBERTO PIZZOLI/AFP via Getty Images) Alberto Pizzoli | Afp | Getty Images Dolce and Gabbana's luxury perfume for dogs — costing over $100 — has sparked concerns from some animal welfare organizations.
The Italian fashion house's alcohol-free fragrance mist for dogs, which costs £83 ($105) on its U.K. website, is inspired by Fefé, the pet dog of brand-owner Domenico Dolce.
The scent blends "fresh and delicate notes of Ylang Ylang, Musk, and Sandalwood" and comes in a green lacquered glass bottle with a 24-carat gold-plated paw on it, according to the product page on the company's website . Fefé can be applied directly to a dog's body — avoiding the nose area — or sprayed onto a pet owner's hands and then brushed or rubbed into a dog's fur. Dolce and Gabbana said its new product has been certified as suitable for animal use by the Safe Pet Cosmetics program.
However, the fragrance has drawn some concern from animal welfare organizations and experts who warn that perfumes can interfere with a dog's sense of smell. Britain's RSPCA warned against anthropomorphizing dogs by attributing human characteristic.