Share to Facebook Share to Twitter Share to Linkedin Dolce & Gabbana launched Fefé, an alcohol-free fragrance mist for dogs. Dolce & Gabbana Your dog might not be a supermodel, but it could smell like one. Fashion house Dolce & Gabbana debuted Fefé , a perfume for pooches inspired by billionaire fashion designer Domenico Dolce’s dog Fefé.

“It’s a tender and embracing fragrance crafted for a playful beauty routine,” the company said. But it might lead you to ask if perfumes are safe for your dog. A promotional video for Fefé shows a parade of pampered pooches with a voiceover calling out buzzwords like “authentic,” “enigmatic,” “rebel” and “irresistible.

” “No animals were mistreated during the making of this campaign,” the fashion house said on X on August 1. “Their safety was fully protected.” The primary scents are ylang-ylang (a tropical tree), musk and sandalwood.

The perfume comes with a Dolce & Gabbana dog collar and tag. The concept of scents for dogs isn’t new. Pet owners have long sought ways to cover or clean up doggy odors.

You’ll find dog colognes, perfumes and deodorizing sprays for sale from pet supply shops. Dolce & Gabbana’s entry into the field puts some high-fashion heft behind the idea. It also comes with a hefty price tag of €99 ($108) for a small green glass bottle with a red cap and a 24kt-gold-plated paw symbol on the front.

Fefé is alcohol-free and its first ingredient is water. It contains fragrance and.