Read This Dog owners splash out more than £760 a year on items for their pooches By Charlie Bayliss Comment Published 30th Aug 2024, 09:25 BST Shark is supporting Battersea Dogs and Cats Home as it celebrates and champions rescue dogs and cats across the UK | Joe Pepler/PinPep Dog owners are splashing out more than £760 a year on items such as cooling fans, swimming pools, designer gear and even diamond collars for their pooches. A survey of 1,000 owners found many love to treat their pooches, with 47 per cent wishing they could treat their pets more than they do. Nearly four in 10 (39 per cent) claim spending on their pooch’s comfort was more important than splashing out on other household expenses.

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This site is protected by reCAPTCHA and the Google Privacy Notice and Terms of Service apply. And 26 per cent have changed their own purchasing plans to accommodate their four-legged friends, while 53 per cent would rather cut back on spending for themselves rather than their pet. The research was commissioned by Shark, following the release of its FlexBreeze fan, which has donated £25,00.