Brand Stories/ HT Brand Studio A home is much more than just a place where you live. It is akin to a sanctuary that offers a retreat from the hustle-bustle of the outside world. Your neighbourhood or surroundings also foster a strong sense of belonging – you meet like-minded people and build lifelong relationships.
So, while traditional investments offer ‘good’ financial returns and promise to multiply your money, your home, especially one in the luxury segment, can offer an additional value – a Return on Experience (ROX). In a special series, called Life’s True Value, Neil Parag Parikh, Chairman and Chief Executive Officer, PPFAS Mutual Fund, spoke about how ROX has become a critical consideration for top executives like him, even when it comes to the homes that they live in. Parikh brings over a decade of experience in capital markets, spanning wealth management, research, institutional desk, marketing, operations, broking and key client management.
Talking about why seasoned professionals like him buy luxury homes, he said: “For me, Return on Experience is contentment and happiness. Any experience that can make you happier or more content with your life or make you slightly better than what you were before is a great experience. That’s exactly how I would define an experience.
When it comes to luxury living space, there’s a very big experiential value to it. Today, everything has become experiential. People want experiential travel.
They want to jump out of.