NEW YORK , Aug. 19, 2024 /PRNewswire/ -- In a bold move that captures the spirit of today's generation, DKNY announces that Kaia Gerber will continue as the face of the brand, bringing an authentic edge to the Fall 2024 Campaign. This past spring, DKNY began a new chapter, channeling iconic American style inspired by the New York energy that keeps the brand timeless.
Turning the page to Fall 2024, DKNY deepens its storytelling, exploring the city's endless capacity to inspire. From iconic classic literature to music from every genre, New York breathes creativity into every corner of culture. Such diversity of expression has become a catalyst for DKNY as it enters this next era.
"We are thrilled to have Kaia as the global face of DKNY for the second season. Her vibrant energy comes to life as our campaign ties back to the core values of the brand and resonates with our consumers while building more global visibility for the brand," says Jeff Goldfarb, EVP at G-III Apparel Group. Captured by leading fashion photographer Mikael Jansson and styled by Alastair McKimm , the campaign images are set against the backdrop of New York City , while passages from iconic books that take place in the city play an ever-present role.
Among the selection are quotes from "Just Kids" by Patti Smith , "The Great Gatsby" by F. Scott Fitzgerald , and "Bright Lights, Big City" by Jay McInerney . Jansson taps into these stories to arrive at a fresh vision of the collection, with Kaia asserting her un.