Titan Company Ltd. has been synonymous with design, sustainability, and cutting-edge technology over the years. The brand’s expansion and success across various sectors have demonstrated the reliability and trust its consumers place in Titan.
With its newest launch, the Titan Stellar 2.0 collection , the brand further enhances its expertise in watches, introducing the world to the durability and design that watch connoisseurs deserve. To share more about the ethos of Titan Company and its future, Chief Design Officer Ms.
Revathi Kant offered insights on how the brand channels feedback to deliver products that not only lead the way in innovation and design but also keep style and sustainability at the forefront. As a key part of Titan’s success story, Ms. Kant elaborates on the ecosystem in India that supports brands focused on an aspirational lifestyle.
Excerpts...
Can you tell me a little about your journey from marketing to design and how the entire transition happened for you? I joined the company in the early 1990s, starting in market research, before moving into international marketing in Dubai, overseeing West Asia and Africa for Brand Titan. After returning to India in 2005, I shifted gears, heading design for the watches division, despite no prior design experience. This move stemmed from my belief that design could better align with business objectives, an insight from my marketing background.
In 2010, I transitioned to lead design and innovation for the jewelry .