Diversified Restaurant Group, one of the largest and fastest growing franchisees of Taco Bell, cranks up the volume and rolls out the purple carpet for the grand opening of its newest Taco Bell Cantina in Downtown LA. A grand opening celebration took place on Thursday, July 25, 2024 at 801 West 7th Street. The new Cantina is tastefully designed as an homage to LA’s iconic music scene.
The grand opening marks a thrilling moment for Diversified Restaurant Group, recognized as the leader in the Taco Bell Cantina space with eight other Cantinas which each embody the unique character of the community, like their flagship Cantina on the Las Vegas Strip and the Pacifica Cantina on the beach, often referred to as the most beautiful Taco Bell in the world. From rock ‘n’ roll to hip hop and pop, LA’s music roots run deep. Taco Bell roots have been embedded in LA culture since Glen Bell’s first location in 1962 in Downey, CA.
“We are excited to honor LA’s rich music culture in our new downtown LA Cantina and offer a unique space for families, friend groups and fans to create memories in,” said SG Ellison, CEO & President of Diversified Restaurant Group in a statement. “The team is eager to welcome the vibrant and lively LA community.” The new LA Cantina exudes an electric atmosphere with its vibrant stained glass, rustic brick walls, array of vintage concert posters, and two massive 12′ x 6′ LED panels featuring music videos by Taco Bell’s Feed the Beat artists.