For elite travelers today, luxury is taking on a new definition. Quality, of course, is still key, but the emphasis is increasingly on authentic individualized experiences. Luxury travelers are curious, eager for an inside or behind-the-scenes glimpse, always ready to try something novel, and they appreciate the personal touch.

No one understands this better than The Walt Disney Company, which has launched the innovative Disneyland® Resort Crown Collection. For travelers who love the Happiest Place on Earth, these premium concierge services will heighten a family’s emotional connection with the parks and create lifelong memories. There are three ways to unlock Crown Collection services, beginning with a customized VIP Tour.

The red carpet rolls out with a VIP Tour Guide—a personal travel expert—who helps craft an itinerary that considers Guests’ needs and interests and maximizes their time at the Resort. The guide accompanies the Guests as they explore the Disneyland® Resort sharing stories and little-known insiders’ details along the way. And they ensure that the Guests enjoy priority access to attractions and reserved seating for fan-favorite parades, fireworks or other spectaculars.

This is world-class service with the goal of providing a one-of-a-kind experience that is relaxing, enjoyable and hassle-free. Hotel reservations at a Signature or Club-Level Suite at a Disneyland® Resort hotel are another entry point into the Crown Collection. Beyond their sumptuo.