Every year, Disney World comes up with a heartwarming ad campaign to promote the parks, and this year is no exception. The This Is Magic series of commercials has shown just how much the Florida-based theme parks mean to people even years after visiting. However, the latest installment has sparked a major debate among parkgoers about proper firework-viewing etiquette during showtime.
Since the campaign began, Disney has released a handful of commercials that have circulated on television and online. Most recently, the Mouse House aired one on ABC that featured a father and a daughter ( who were also featured in the There’s Magic In The World ad released on the Disney Parks YouTube page ) during Magic Kingdon’s firework show. In the clip, the father is shown holding his daughter on his shoulders while talking about how special the experience was because it was her first time seeing fireworks.
It’s a standard interaction to see when gathering on Main Street during nighttime shows, and it's one that everyone seems to have thoughts about. Let’s just say the fireworks weren’t the only ones popping off. Some Disney Parkgoers Are Upset The Theme Park Would Condone This Action On one side of the debate are those, like myself, who think it’s inconsiderate to put a child on your shoulders during the show.
Now, before you start shouting at me that “Disney is for kids,” let me remind you that Walt himself said that his parks were meant for everybody. No one is saying that.