Everyone agrees: the U.K. is and will remain a production hotspot.

TV bosses from Warner Bros. Discovery, Sky, Disney, and on Tuesday hailed the knock-on impact of investment in the British and wider European market at the on Tuesday. The conversation, which included Disney’s Nami Patel, senior vp, strategy and business development, The Walt Disney Company EMEA, and Sarah Rose, president, Channel 5 and U.

K. regional lead, Paramount, repeatedly steered toward investment in the U.K.

’s booming creative industry. “In the last five years, in this market, we spent about £3.5 billion,” Patel said.

“In the next five years, we’re looking to spend about a billion a year.” She continued: “This market is still very buoyant in terms of attracting investment. We’ve actually supported about 32,000 jobs through our investment in the last five years.

” “Big hits like ,” Ryan Reynolds and Hugh Jackman’s hit blockbuster that filmed at London’s Pinewood Studios, “the knock-on impact of that investment is huge, and really does support the creative industries. I think you have to recognize there are challenges. We’re also working at the grassroots [level] and work in partnering with the British Film Institute and BFI and the National Film and School to try and develop skills to bring and attract new people into the industry.

It’s evolving and it’s rapid.” Warner Bros. Discovery U.

K. and Ireland president said streaming service Max, formerly HBO Max, will “de.