Since Disney+ launched a few years ago, people have been sharing their passwords with family and friends, letting them log in and watch Star Wars and more at no extra cost. But those days are coming to an end, according to Disney CEO Bob Iger during a recent earnings call. In 2019, Disney+ launched and quickly grew into one of the biggest streaming platforms around.
Over time, Disney has continued to raise prices for the service as it worked toward making it a profitable product. ( Something that just recently happened , actually.) And one tactic Disney’s been mulling over for some time has been cracking down on password sharing.
Disney first threatened to do this in 2023 and then started cracking down in June of this year , but only in some countries. Now, it seems like everyone is going to be barred from freely sharing their account with friends and family members. As reported by IGN on August 7 , Iger talked openly about its plans to ramp up its password crackdown efforts in September while also claiming to investors that the company hadn’t received any “backlash” from customers.
“We’ve been talking a lot about adding the technology features that we need to basically make it a higher return, higher margin business, and a more successful business. And we’re doing that right now,” said Iger during the recent earnings call. “We started our password-sharing initiative in June,” mentioned Iger.
“That kicks in, in earnest, in September. By the way, we’ve .