Creative direction and production may sound simple enough on paper, but the reality is often complex. The director must maintain a cohesive visual style for a given brand, which can include but is not limited to, campaigns and projects involving film and photography for promotional materials, brand consistency, marketing and so on. These endeavors are certainly no easy task and require a keen eye for detail and a level of precision and familiarity with a brand’s spirit that few possess and fewer still have mastered.
Creative director and producer Sara Rados is one of these talented few, having directed materials for big-name brands like Sephora, Salt and Stone, Ariana Grande and Target, to name a few, for over eight years. Developing the Skills to Refine Talent Rados’ creative work started at Ontario College of Art and Design University in Toronto, Ontario, Canada, where Rados received her Bachelor of Design degree. During her time at university, Rados was honored to win the Art Directors Club award for Best Portfolio.
She says that she “was selected out of the entire advertising graduating class as the winner with the most promising portfolio.” “I wanted to pursue a career in the creative sphere, from traditional advertising to creative directing with brands,” Rados added. Rados has certainly worked hard and achieved many of her aspirations.
This is evident through her direction of a photoshoot for the beauty brand Salt and Stone at Sephora Canada. The photos fro.