Wednesday, August 28, 2024 Saudi Arabia’s national tourism brand, ‘Saudi, Welcome to Arabia,’ has launched an exciting new international campaign titled “This Land is Calling.” This campaign is designed to showcase the country’s deep cultural heritage and natural beauty, positioning Saudi Arabia as a must-visit destination for global travelers. Launched across the United Kingdom, France, Italy, Germany, and the United States, the campaign captures the mystique and allure of Saudi Arabia, a land steeped in ancient traditions and poised for rapid tourism growth.
The centerpiece of the campaign is a visually stunning video that follows a female explorer on a captivating journey through Saudi Arabia’s diverse landscapes. From the rolling sand dunes to snow-capped mountains, and from the vibrant coral reefs of the Red Sea to the historic sites of Diriyah and Hegra, the film paints a vivid picture of a land where history and modernity intertwine. The campaign invites viewers to discover the “Heart of Arabia,” a place where time-honored traditions meet ambitious, cutting-edge developments.
The campaign not only highlights Saudi Arabia’s natural and cultural wonders but also emphasizes its status as an emerging global destination. The heroine of the film, a solo female traveler, embarks on an enigmatic quest through Saudi Arabia’s spectacular destinations, delivering a powerful message: “I was the first, but I won’t be the last.” This phrase encapsulates t.