Saturday, November 30, 2024 Barcelona has introduced a new initiative that redefines the cultural tourism landscape, aiming to position the city as a global cultural capital during the winter months. Known as the “Winter Art Season,” this campaign was launched on November 25, 2024, by Turisme de Barcelona. With an emphasis on art, music, and gastronomy, the initiative offers a curated experience designed to attract culturally inclined travelers from around the globe.
The campaign prominently features three key cultural attractions: In addition to these highlights, the city’s festive ambiance, gastronomy, and traditional celebrations like the Christmas Festival, New Year’s Eve events, and the Three Kings’ Parade create a rich and immersive experience for visitors. Barcelona’s Winter Art Season primarily targets urban travelers with a strong interest in culture, art, and music. These individuals are identified as frequent users of search engines for cultural content and consumers of high-quality media targeting niche audiences.
The campaign focuses on travelers from the United Kingdom, France, and Italy , regions with strong transport links to Barcelona and a historical affinity for the city. By aiming at repeat visitors, the strategy capitalizes on an audience already familiar with Barcelona’s charm while introducing new cultural attractions as reasons to revisit. A promotional video accompanies the campaign, depicting Barcelona as a metaphorical gift waiting to .