Diriyah is one of a number of extraordinary giga-projects funded by Saudi Arabia’s Public Investment Fund. Kiran Haslam, Chief Marketing Officer at Diriyah Company, tells Inside Saudi why Diriyah will be a centre of cultural, artistic and entertainment excellence. Could you start by telling us about your role as Chief Marketing Officer at Diriyah Company and what your day-to-day responsibilities entail? My job is to lead the marketing efforts to frame Diriyah, The City of Earth, in the hearts and minds of people around the Kingdom and the world.
As the original capital of the First Saudi State, Diriyah’s value proposition is unique, and the project Diriyah Company is entrusted with executing will help redefine what a future urban landscape can and should be, focused on the human scale connections that each of us yearns for. I have the privilege of overseeing and contributing to the full range of marketing roles, from digital marketing and interactive technology to communications and complex branding strategies, as we build this extraordinary destination. Diriyah has its heart in the historic UNESCO site.
To what extent does this play a part in Diriyah’s branding and visitor proposition as you create a city of the future? Diriyah is a testament to its harmonious connection with the natural environment and its rich historical legacy. It stands as an embodiment of sustainable, people-centric urban development and community-focused growth, occupying a unique and significant.