Diriyah is one of a number of extraordinary giga-projects funded by Saudi Arabia’s Public Investment Fund. Alfie Gibbs, Chief Business Development Officer at Diriyah Company, tells Inside Saudi why Diriyah will be a destination like no other for businesses seeking to thrive. Could you start by telling us about your role as Chief Business Development Officer at Diriyah Company and what your day-to-day responsibilities entail? As the Chief Business Development Officer at Diriyah Company, my role is dynamic and multifaceted, primarily focused on overseeing Diriyah’s retail leasing, commercial office leasing, and residential sales portfolio.
On a day-to-day basis, I oversee the overarching strategy of all revenue-generating functions for Diriyah, ensuring synergies and collaboration to unlock cross-commercialisation opportunities. My responsibilities include building relationships with key brands and stakeholders for retail and helping to lease the impressive 1.6 million square metres of gross floor area of commercial office space across the development.
Additionally, I am involved in promoting residential sales, including The Ritz-Carlton, Corinthia and Baccarat as well as promoting new homes in different areas around the project. I work closely with our Marketing team to effectively communicate Diriyah’s commercial opportunities, ensuring we highlight the unique benefits and advantages for potential tenants and homeowners alike. Diriyah has been described as a city within.