Acclaimed Kannada filmmaker Hemanth M Rao has launched a scathing attack on IIFA Awards on his social media. The filmmaker, who is best known for his two-part critically-acclaimed film Sapta Sagaradaache Ello (Side A and Side B) wrote a long note on Instagram, accusing IIFA of being disrespectful and making him wait till 3 am without any award. ( Also read: IIFA Utsavam 2024 full list of winners: Aishwarya Rai wins Best Actress award, Mani Ratnam bags Best Director ) The 2024 IIFA Awards were held in Abu Dhabi over the weekend, honouring the best of both Bollywood and the four south industries – Tamil, Telugu, Kannada, and Malayalam.
Called IIFA Utsavam, the award ceremony for the south films included awards for all four languages but the categories were not consistent, as many online pointed out. Hemanth Rao's greivance with IIFA 2024 Hemanth addressed this in a note he posted on his Instagram handle on Sunday evening. “The whole IIFA experience was such a massive inconvenience and extremely disrespectful.
I've been in this business for over a decade and this wasnt my first stint at award shows. It’s always been a case where the winners are flown in and hosted for the event. For context, I was sat till 3 AM in the morning only to realize there was no award.
The same happened to my music director, Charan Raj,” the filmmaker wrote. The filmmaker mentioned that he was not disappointed at missing out on an award but at the lack of transparency in the process behind it. H.