It’s become a festive staple of big malls – that one towering decorative Christmas tree that usually sits outside or near the mall entrance to herald the season. But this tradition has become so ubiquitous over the years, it’s lost a bit of that wow factor. Dior has just played a reverse UNO card on this long-standing tree tradition.
Boldly ditching the emblematic coniferous tree, it has instead made its signature Dior Star, well, the star of the show. Standing outside Ion Orchard (from now till Jan 1, 2025), this epic 15-metre-tall installation is a twinkly incandescent star nestled in green foliage, that rises above an open book. Ornately crafted paper animals that include a unicorn, two lions, a deer, monkey and birds encircle the illuminating show-stealer.
Like a page drawn from The Chronicles of Narnia, Dior’s fairytale scenography is fantastical and pays homage to Scotland’s rich history and the symbolism in its folklores. Each majestic animal surrounding the star (that represents the Dior universe) is an allegory of the six senses. The bird for example, represents sight; the unicorn, touch, while the monkey denotes taste.
CHRISTMAS WONDERLAND Inside Ion Orchard, the Dior fairy tale continues to unfold with its Ball of Dreams immersive experience (from now till Jan 2, 2025), which features two installations: A beauty pop-up with many limited-edition gilded gifts of makeup, skincare and fragrances; and a cafe that serves up delicious confections. Located at the.