Article content Which fragrance does a perfumer pick as their signature personal scent? For Francis Kurkdjian, the answer is none. Instead, the French master perfumer and nose behind both the namesake fragrance brand as well as the , doesn’t wear fragrance at all. “I create them, but I don’t wear them,” Kurkdjian revealed during an interview in a plush New York City space earlier this summer.

“I don’t like wearing perfumes. I create perfumes for myself and for a job. But, wearing perfume is something different than just creating them.

“When I’m off, I don’t wear perfume. Because I’m off.” While not a wearer of fragrance himself, Kurkdjian is most certainly an expert in creating ones that other people enjoy.

And one of his latest covetable scent creations adds a new chapter to the The first men’s fragrance from the house, launched in 1966. Created by perfumer Edmond Roudnitska, the elixir, which is still available today, featured notes of San Carlo bergamot from Calabria and lavender from Provence. The modern Sauvage interpretation, launched in 2015, has evolved to include four diversified fragrances — an eau de toilette, eau de parfum, parfum and elixir — each one serving to add an additional olfactory building block to the bestselling men’s fragrance franchise.

“To me, creating a perfume is a way of telling a story,” Kurkdjian explains of the creation process. Noting the power of a perfumer is the “vision that you bring to the world of per.