Sport the new exclusive Levi’s® merchandise as you groove to the beats of Diljit Dosanjh at the much-awaited Dil-Luminati Tour. Imagine Kinni Kinni playing on repeat in your head as you head for the concert dressed wearing a piece of merch that directly connects you to that music. One of India’s favourite denim brands, Levi’s® is making that happen ahead of the India tour.

The brand is taking its legendary connection with music up a notch by dropping an exclusive tour merch collection with Dosanjh on October 15. Your favourite artist’s merch is more than just a shirt or a hat. It is a wearable piece of art that tells the world who you are and what you love.

For many fans, it is also a way to show your support for your favourite artists and connect with others who share your passion. It is almost like a secret handshake among fans, a symbol of belonging and a testament to the power of music and creativity. Ready to rock out in Diljit-inspired style? The collection offers fans and concert-goers an opportunity to literally wear their love for Diljit on their sleeves as they experience the tour across the country.

The new collection is packed with bold prints and unique washes that capture the energy of his live performances. And the best part? You can personalise your merch with limited-edition pins and patches at Levi’s® Tailorshops at select flagship stores and truly make the merch your own. Up for grabs are graphic tees, hoodies, sweatshirts, and trucker jackets.

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