SINGAPORE , Aug. 20, 2024 /PRNewswire/ -- Casual, a leading global video production company known for award-winning content, is thrilled to announce its strategic acquisition of 24 Inc for an undisclosed sum. This strategic acquisition will strengthen its presence in Southeast Asia .

Casual has revolutionised how stories are developed and shared, while 24 Inc innovated and disrupted the agency model in Singapore by providing integrated marketing content for the world's top brands. This acquisition marks a significant milestone in Casual's growth strategy, bolstering its presence in one of the world's most dynamic and rapidly expanding markets. The shared vision of both companies, to provide unparalleled video production and marketing solutions on a global scale, is a key factor in this strategic move.

24 Inc was founded over 18 years ago by serial entrepreneur Sharad Lal , who has created several successful companies, including a fitness tech platform and a leading coaching company. Sharad reflects on the acquisition: "We've proudly built 24 Inc into a trusted partner for the world's top brands. It's a privilege to pass the baton to Casual, whose extensive global network and creative talent pool will ensure we continue delivering exceptional results.

" Sharad will support the transition before focusing on his new venture, The How to Live Company. Nick Francis , Founder & CEO of Casual, said, "We're continually looking to enhance our ability to provide the finest production ser.