Did recent beauty and style trends that evoke “old money,” the pastoral past and the “clean girl” aesthetic predict Donald Trump ’s reelection? Quite possibly, at least if you ask the internet’s fashion girlies. On TikTok and other social media platforms, fashion influencers swear they read the tea leaves ― or cottagecore prairie dresses , as it were ― and could have predicted the rightward shift in the electorate last week as well as white women’s embrace of conservatism . “The fashion girls and others BEEN talking about ‘innocuous’ signs of the tide turning toward conservatism the last 2ish years through trends,” one viral tweet from this week reads.
“Not just tradwives but also ‘clean girl’ aesthetic , ozempic & re-emphasis on thinness.” In a viral TikTok , Elysia Berman, a creative director who works at Estée Lauder Companies, agreed that the writing has been on the wall for months: It’s not just milkmaid dresses that were suggestive of a cultural sea change, but throwback Reaganite style, too. “I was thinking holistically about the industry ― about Celine, about this return to Americana [and] Ralph Lauren trending again, people wearing Polo bags and little lady jackets.
There’s a value system associated with that aesthetic,” she said in the clip . “We’re turning to that aesthetic because we’re returning to that value system.” I’ve BEEN saying Nara and Lucky were Trumpies but Scout Dixon West shocked me.
#fashion #fa.