A celebration of individuality and self-expression that offers the best and latest in beauty HONG KONG , Aug. 9, 2024 /PRNewswire/ — DFS, the world’s leading luxury travel retailer, is proud to unveil the 10th anniversary edition of its annual First Class Beauty showcase, themed “Beauty Your Way.” From August 1 to 31 , this landmark event celebrates the unique beauty of every individual, offering a personalized journey through the world of luxury beauty.
Your Journey Starts Here: 300+ Luxury Brands Await Your Discovery At DFS, we believe that beauty is not one-size-fits-all. We’ve curated a diverse portfolio of over 300 prestigious global beauty brands as part of First Class Beauty, ensuring that every customer can find the perfect combination of products that will empower them to realize their beauty aspirations. Whether you’re a skincare enthusiast, a makeup artist in the making, or a fragrance connoisseur, your ideal beauty journey starts with DFS.
Complementing our extensive brand offerings is our pioneering “Beauty Collective” concept. This innovative space is designed for those who love to stay ahead of the curve while maintaining their personal style. The Beauty Collective showcases the latest trends in lifestyle, skincare, haircare, and technology, represented by brands like Cellscosmet, Malin and Goetz, and RéVive.
Here, you can explore and incorporate new discoveries into your unique beauty routine, further enhancing your individual “Beauty Your .