Sunday, August 4, 2024 Destination Toronto has selected PR Central as its representative in the Mexican market to enhance demand and sales through travel trade channels. This strategic partnership aims to elevate Toronto’s status as a premier destination for leisure FIT and group travel programs. PR Central will work on enhancing the knowledge of Mexican travel professionals about Toronto through various in-market sales activities.
These activities include destination training, familiarization tours, and trade marketing partnerships. The goal is to increase visitor arrivals from Mexico to Toronto. In 2023, over 83,000 Mexicans visited Toronto, contributing approximately $132 million to the local economy.
Notably, Mexico is the only international market to have exceeded pre-pandemic visitation levels to Toronto. “Mexico is a top international market for Toronto and we see an opportunity to build upon the momentum of its strong recovery,” said Andrew Weir , President & CEO of Destination Toronto. “Toronto’s diverse culinary scene, unique attractions and luxury experiences are all a draw for Mexican travellers.
We are committed to growing the Mexican visitor market for Toronto in partnership with Mexican tour operators and travel trade partners.” The Global Traveller Research Program 2023 indicates that Mexican travelers prioritize experiencing local food and drink, as well as fine dining, among their top four vacation activities. This aligns perfectly with Toronto�.