Saturday, December 14, 2024 As 2025 draws near, Destination Greater Victoria (DGV) is excited to launch a new initiative aimed at helping individuals prioritize their health and wellness in the coming year. The “Intention” program is a curated wellness getaway designed to showcase Greater Victoria’s finest offerings in health and wellness. Crafted with care by DGV’s dedicated sales and marketing team, this program is set to drive a surge in wellness-focused tourism early in the year.
Taking place from January 5-19, 2025, “Intention” invites participants to customize their perfect wellness journey. They can choose from a wide array of health-focused activities, events, and treatments. This immersive experience goes beyond a typical wellness retreat; it offers a chance to engage in enlightening speaker sessions, culinary classes, guided fitness routines, and enjoy distinctive hotel stays, among other unique offerings.
“2025 marks the kick-off year for Intention, a program we look forward to running annually,” says Paul Nursey , CEO of Destination Greater Victoria. “We believe this initiative will gain momentum over time and provide a welcome boost to local businesses during the off-peak season. This program aligns with our destination’s brand, known around the world for its focus on sustainability and rejuvenation.
” In its debut year, the program presents exciting offers to both residents and visitors as it kicks off and begins to take shape..