The Fendi F-Affair sofa by Controvento is a playful take on Fendi's iconic "FF" logo. Fendi Casa’s flagship store opens in Singapore Fendi’s interlocking double “FF” logo – seen on its bags, clothes and shoes – has been reimagined as a modular sofa with plush, rounded edges. The sofa is part of Fendi Casa, the brand’s home decor and lifestyle furniture collection.
It opened its two-storey flagship store in Oxley Rise earlier in July as part of an ambitious Asia-Pacific expansion plan since 2023. The 468 sq m store is the brand’s fifth Asian outlet after launches in Shanghai in 2023, and Seoul, Phnom Penh and Jakarta in 2024. Besides furniture, the store also sells lighting, textiles and home accessories such as carpets and room fragrances.
The international home decor market is expected to grow at a blistering pace in the next few years. According to global market research firm Market Data Forecast, the lifestyle sector, which includes the home decor market, is estimated to be worth about US$777 billion (S$1.04 trillion) in 2024 and is expected to reach US$1.
08 trillion by 2029, growing at 6.8 per cent a year. The adoption of home decor products has been consistently high in developed nations such as the United States, Canada and Germany, and is expected to grow in emerging countries such as China, India and Brazil.
Fendi’s luxury motif was designed in 1965 by the late German fashion designer Karl Lagerfeld for the label’s luxe fur line. It initially allud.