Wednesday, July 17, 2024 Denver’s official tourism marketing organization, VISIT DENVER, reported a historic influx of 37.4 million domestic visitors in 2023, marking a 3% increase from the previous peak in 2022. This surge in tourism generated an unprecedented $10.
3 billion in revenue, nearly a 10% rise from the $9.4 billion recorded the prior year. “Tourism is vital to the Denver economy and we are pleased to see our momentum continue in 2023, especially after the dramatic growth we saw in 2022,” said Richard W.
Scharf, President and CEO of VISIT DENVER . “Denver’s tourism businesses, most of which are small and locally owned, rely on these visitors to fuel their success, which allows them to continue to hire employees – almost 66,000 across the metro area in 2023 – and to generate millions in state and local taxes.” (Employment figures source: Dean Runyan Associates 2023 Economic Impact of Travel Study) A total of 20.
5 million overnight visitors contributed significantly to this growth, reflecting a 3% increase from 2022 and resulting in $8.8 billion in spending, a 10% year-over-year uptick. The number of overnight leisure visitors reached a new milestone, climbing 5% to 17.
5 million. The visitor data, sourced from Longwoods International’s annual study, underscores Denver’s appeal as a year-round destination. The study, which has been tracking Denver’s tourism since 1994, is renowned for its rigorous, peer-reviewed methodology utilized by top tourism.