The word "demure" has taken the world by storm. There's nowhere on the to escape from hearing term. These days in our obsessed world, slang as well as phrases spread like wildfire becoming apart of people's vocabulary whether they are used correctly or not.

As people are thinking of ways they can be and "very mindful." Many might be curious to know more about the popular meme, where it came from and what does it mean. Well the viral demure meme was started by creator Jools Lebron (@joolieannie), who has since many many videos teaching others what it means to demure in more than just the workplace.

Demure is a word that has existed for many years and according to the , the definition of the word is a person who is"affectedly modest, reserved, or serious: coy." They tend to not "draw attention to themselves." Merriam-Webster said the word has been used for nearly seven centuries.

While Jools has said she was joking when she used the word demure, the creator did speak on explaining how demure for her has nothing to do with public appearance but more of a statement of self-awareness and confidence. Demure is more than a saying for Jools but a lifestyle. She uses demure to classify her style but also a nod to her identity as a trans woman.

She also encouraged others to define demure for themselves and to be mindful and considerate of others. "Your demure is what it means to you. It's being mindful and considerate of the people around you, but also of yourself and how you present t.