The beauty influencer behind TikTok ’s “demure” trend has revealed she can pay for gender transition thanks to the success of her videos. Jools Lebron, who identifies as a transgender woman, shared a satirical clip on why women should present themselves conservatively in the workplace , recommending that employees opt for looks that are “demure and modest and respectful”. The video now has almost 3 million likes.
“You see how I do my makeup for work? Very demure. Very mindful,” Lebron said in the video. “I don’t come to work with a green cut crease.
I don’t look like a clown when I go to work. I don’t do too much. I’m very mindful while I’m at work.
You see how I look very presentable? The way I came to the interview is the way I go to the job.” Encouraging her followers to post their own TikTok content, the creator said in a post this week: “One day, I was playing cashier and making videos on my break, and now I’m flying across countries to host events, and I’m gonna be able to finance the rest of my transition.” Tearily, she added: “I finally said it without crying.
” The “demure” trend has exploded on TikTok over the past week, with over 32,000 videos now using the audio from Lebron’s original post to make their own content. “A lot of you girls go to the interview looking like Marge Simpson and go to the job looking like Patty and Selma,” says Lebron in the short video that has found her fame and fortune. “Not demure.
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