Democratic presidential nominee and U.S. Vice President Kamala Harris takes the stage on Day 4 of the Democratic National Convention (DNC) at the United Center in Chicago, Illinois, U.
S., August 22, 2024. Kevin Lamarque | Reuters The personal is getting political.
One week before Election Day, Democrats are spending big to target swing-state voters in nail salons, lifestyle magazines and shopping malls — all places where they might normally seek to escape the news. The Democratic National Committee's seven-figure ad buy aims to reach tens of millions of voters in key demographics with what could be the last get-out-the-vote message they hear before Nov. 5.
Zoom In Icon Arrows pointing outwards A DNC advertisement. The latest "I Will Vote" campaign, launched Tuesday, will feature digital ad placements in over 40 publications, ranging from Oprah Winfrey's O magazine and Women's Health, to Serious Eats and the fashion blog Hypebeast. The final push is focused on voters in the seven key battleground states likely to decide the election between Republican nominee Donald Trump and Democratic nominee Kamala Harris .
The tone of the ads will be tailored from market to market to appeal to different audiences. One of them, featuring a kitten looking out from behind a ballot box, references the infamous "Access Hollywood" tape in which Trump bragged about grabbing women's genitals. Another evokes the look of a military recruitment poster: "Be a patriot," it says in all caps.
"Stop the.