Monday, September 16, 2024 The partnership was officially launched on Monday, September 16, coinciding with Birmingham City’s Sky TV appearance during the live broadcast of the Sky Bet League 1 match against Wrexham. The game, a sell-out with 29,000 spectators, was broadcast across the UK, the US, and worldwide. Delta’s branding will be visible on the Birmingham City Men’s First Team’s shirt sleeves, along with prominent placements on the club’s digital screens and advertising boards at St.
Andrew’s @ Knighthead Park. Delta will also be featured on the Birmingham City Women’s First Team kit, debuting during their Barclays Women’s Championship home match against Portsmouth on September 22, 2024. This collaboration goes beyond branding, with Delta and Birmingham City planning to create compelling storytelling opportunities to engage football fans around the globe and elevate the club’s rising status on the world stage.
Tom Wagner , Birmingham City Owner and Chairman of the Board, expressed excitement about the partnership, stating: “We are delighted to welcome Delta into the Blues family. As we continue to bring Birmingham City to a global audience, Delta’s vast network will allow us to connect with our international fan base, taking the club to new heights. Alongside world-class brands like UNDEFEATED and Nike, Delta shares our ambition to elevate the club, marking the beginning of a transformative chapter in our nearly 150-year history.
” Garry Cook , C.