Industry body Confederation of All India Traders ( CAIT ) has raised concerns on the deep discounts or cashbacks provided by the e-commerce festive sales by the companies, which tends to monopolise the retail market , hence reducing the abilities of the small offline retailers. The industry body recomended suspending the e-commerce festival sale along with several other recommendations to provide a level playing field to all the players in India's retail ecosystem. "Exclusive cashbacks are anti-competitive and encourage grey market operations.
A ban would help restore fairness in the market," the industry body stated in its whitepaper. It highlighted, citing the Competition Commission of India ( CCI ) findings, that the cash burn strategies and collusive partnerships of the e-commerce platform enable them to monopolise markets by forming exclusive alliances with OEMs and banks. "This anti-competitive behaviour forced customers to rely on e-commerce platforms, sidelining the traditional retail sector," the CAIT added in its while paper.
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