In a world increasingly dominated by Western beauty standards promoted through pop culture and the global beauty industry, the campaign seeks to challenge narrow perceptions and showcase the multifaceted beauty traditions in Africa. The campaign uses a multi-platform approach to reach a broad audience of English and French speakers in Africa and around the world. A series of initiatives from the campaign will be announced until the end of the year involving photographers, artists, poets, media makers and content creators.
founder Chika Oduah tells us more..