DC is going into the future by looking to the past. The entertainment company Friday unveiled its new logo, including a logo for the fledgling screen media division, . And it’s a logo with which many fans and readers will be familiar.
The company is bringing back the classic logo, known as the “DC bullet,” that graced its publications for almost three decades, from 1977 to 2005. The logo was designed by Milton Glaser, the legendary graphic designer who also introduced the “I Love NY” logo, among other notable works. Not only was his DC logo the longest-lasting, it also came at a time of a rising pop culture influence, making its impression all the more deep.
DC president and publisher said the logo was meant to evoke its powerful legacy while ushering in a new era of stories. “Definity for the me, and many generations of fans, that particular logo defined DC in its heyday,” Lee said ahead of the unveiling, which took place at a “Jim Lee and Friends” panel at San Diego Comic-Con. “I remember during the renaissance of DC in the 1980s, with coming out, that was the DC logo.
In the minds of many fans, that is the mark that defined the DC brand. It’s exciting to bring it back.” Since 2005, DC has gone through three different logos as it sought to navigate the ever-shifting winds of the 21st century of the media landscape The Glaser logo will begin appearing on comics, toys, and merchandising beginning in October.
In a sign of unity between divisions, the lo.