TAIPEI, Taiwan and VANCOUVER, British Columbia, Aug. 04, 2024 (GLOBE NEWSWIRE) — DAZN, the ultimate sports destination platform, today announces a partnership with Tradable Bits, a leading provider of fan engagement, data, and marketing solutions, to enhance telecasts in Taiwan. The companies will pilot a series of activations designed to increase viewers’ engagement with content before, during, and after sports events.
Fans who interact with DAZN’s content by scanning QR codes that appear in telecasts will have a chance to be rewarded with prizes, merchandise, game tickets, and more. In addition to telecasts, the pilot will extend to DAZN’s social media channels in Taiwan. The campaigns will begin rolling out around marquee sports events telecast on DAZN Taiwan later this summer.
Tradable Bits will design, deploy, and manage the program of activations for DAZN Taiwan that will be built using Tradable Bits’ proprietary CRM platform designed to acquire, analyze, and activate fan data. “Our goal is to make DAZN a truly interactive experience for the at-home and on-the-go sports fan. Thanks to innovative technologies like those from Tradable Bits, we can deliver a more exciting, engaging and immersive experience to fans who are watching our sports content,” said Eric Teng, Managing Director of DAZN Taiwan.
“DAZN’s commitment to pushing the boundaries in how fans consume sports content is what sets us apart and fuels our subscriber growth. We look forward to evo.