The couple's eldest child launched a hot sauce brand, Cloud 23, at Whole Foods UK DAVID BECKHAM/INSTAGRAM; VICTORIA BECKHAM and are proud parents! On Friday, Oct. 4, the former soccer star, 49, and fashion designer, 50, posted to Instagram celebrating their eldest son’s latest career accomplishment. Son , 25, launched a new hot sauce brand, Cloud 23, on Friday in the U.

K. Both parents posted a series of Instagram Stories of their son at Whole Foods U.K.

, the retailer that exclusively sells the brand. David posted a couple of photos of the hot sauce bottles on display at the grocery store. He also added a selfie of himself smiling in front of the brand’s logo and display art.

DAVID BECKHAM/INSTAGRAM Related: “You have worked so hard and passionately on this mate 🩷💙,” he wrote in the Story. He also added a sweet selfie alongside Brooklyn in front of the same display. David also posted an carousel of photos of the family posing together, including one snap of David, Victoria, Brooklyn and Brooklyn’s wife, .

“Amazing to celebrate the launch of at ...

you’ve worked so hard on this Brooklyn ❤️. we are all really proud of you mate..

. 🌶️ 🔥👌🏼. ,” David captioned his carousel.

NICOLE ANNE PELTZ BECKHAM/INSTAGRAM Victoria also posted a series of photos and videos of her son during the launch event. In one Instagram Story, she posed with David, Brooklyn, Nicola, and younger sons , 22, and , 19. She followed it up with a solo shot beside her son, wit.