EXCLUSIVE Dame Laura Kenny rides into hot water for plugging dresses she wore as a BBC Olympics pundit By Grant Tucker Published: 22:00 BST, 17 August 2024 | Updated: 22:15 BST, 17 August 2024 e-mail View comments Alongside her insightful punditry, viewers of the Paris Games couldn't help but admire Dame Laura Kenny 's glamorous array of clothing worn on screen. From beautifully tailored jackets to gorgeous dresses, the woman who was front and centre of the BBC 's Olympics coverage was keen to show off numerous outfits to fans on social media. But The Mail on Sunday can reveal Britain's most decorated female Olympian repeatedly breached the Corporation's strict guidelines for on-air talent which prohibit them from promoting brands they wear on screen.
In each of her posts, she tagged BBC Sport alongside the upmarket clothing brand Reiss. After this newspaper approached her team, a spokesman said: 'Dame Laura is not an ambassador for Reiss.' The Olympics host then removed references to the firm from all of her social media photos posted during her presenting stint.
Dame Laura Kenny has got herself in hot water after she appeared to promote the upmarket clothing brand Reiss on social media straight after she wore clothes from the brand on the BBC For the closing ceremony in the French capital, the cycling star celebrated Team GB's opted for a £228 vibrant pink halterneck dress Laura Kenny posted the pictures on her Instagram page during the Olympics After her first day in her .