Dubai-based real estate giant DAMAC Properties on Monday, November 11, launched a new luxury airline, “DAMAC Air”. The airline is offering free trips to individuals who register on its website. It will operate flights to six popular holiday destinations: Seychelles, Maldives , Bali , Bora Bora, Fiji , and Hawaii .

“DAMAC Air, a visionary initiative by DAMAC Properties, redefines luxury travel. We offer unparalleled journeys capturing the essence of the world’s most coveted tropical paradises,” according to the airline’s website . “DAMAC Air is more than travel.

It’s a lifestyle blending exotic thrills with home comforts. We’re not just changing how you vacation; we’re transforming how you live. Welcome to a new era of luxury, where dream getaways await,” it added.

A post shared by DAMAC Properties (@damacofficial) Taking to Instagram , DAMAC shared the video of its aircraft and wrote, “From runway to getaway. DAMAC Air is getting ready to transform ordinary journeys into extraordinary adventures.” A post shared by DAMAC Properties (@damacofficial) Damac Air is entering the luxury airline market, competing with Beond, Rotana Jet, and Fly FIVE.

DAMAC, founded in 1982, has transformed from catering and logistics to becoming a global leader in luxury real estate and hospitality..