DALLAS — This article was originally published by our content partners at the Dallas Business Journal. You can read the original article here . A spirits and wine company, whose founding investors include Dallas Cowboys quarterback Dak Prescott, announced on Sept.
30 the launch of its new luxury tequila called Volteo. Luxury products developer Zamora Co. USA, which will distribute Volteo, is headquartered in Dallas.
Tequila Volteo has been in development for more than two years through collaboration between Zamora Co. USA, Prescott and Casa de Piedra distillery. “Tequila Volteo was created to elevate the luxury tequila category by challenging the status quo and honoring our founder Dak’s vision to craft a spirit of uncompromising standards,” said Matt Appleby, CEO of Zamora Company USA.
“The same strength of character that defines Dak’s purpose in life — honesty, integrity, and tireless work — is what goes into crafting Tequila Volteo.” Prescott, who received the Walter Payton NFL Man of the Year award for 2022-23, has played for the Cowboys for nine seasons. A portion of proceeds from Tequila VOLTEO sales is earmarked to support Prescott’s Faith Fight Finish Foundation, which he established in honor of his mother, who raised him as a single parent in Louisiana and died in 2013 from colon cancer, and his brother, who committed suicide in 2020.
The foundation aims to empower individuals, families and communities through adversity. The foundation helps suppo.