With the new Bigster, Dacia is taking a significant step for the brand, because for the first time the former budget brand is attacking a segment in which not only the price/performance ratio, but also status and prestige play an important role in the purchasing decision. Only time will tell whether the new Bigster can also impress in the SUV-C segment with its classic Dacia qualities and some new premium features. However, the prerequisites are pretty good.
When the old Romanian brand Dacia ventured a new start under Renault 's ownership in the mid-2000s, the brand clearly stood for extremely affordable cars with high utility value. The Logan was the first modern representative of Dacia and offered plenty of space, but featured the Renault technology of the penultimate generation and was rather basic in terms of comfort. Gallery: Dacia Bigster (2025) Launch Over the years, Dacia has managed to maintain the excellent price/performance ratio while offering more and more comfort and modern technology without denying its roots.
The Duster is a perfect example of the success of this strategy, and its market share continues to grow, especially among private customers. Now, however, Dacia is reaching for the stars - by its standards - and launching a new model in the strongest class in Germany - the SUV-C segment. This segment is home to all the big names, from the Audi Q3 and BMW X1 to the Hyundai Tucson and Kia Sportage to the top dogs Skoda Kodiaq and VW Tiguan .
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