Cyber Monday: What is it and when did it originate?

ith the popularization and success of in the United States, Internet retailers wanted to join the wave of these days of consumption and, back in 2005, decided to organize a day dedicated exclusively to discounts through the network and thus encourage online shopping. Thus, the date for was set for the Monday after the so-called 'Black Friday', so this year it is on Monday, December 2. The term was given by the National Retail Federation (NFR), and according to the same institution, it is expected that around 63 million people will take advantage of the offers of online stores.

began at midnight this Friday, November 29, after Thanksgiving Day, where people will be able to take advantage of offers in physical stores and some online. It usually takes place on the last Friday of November. The NRF estimates that around What is Cyber Monday? refers to the Monday after Black Friday, usually celebrated after in the United States.

On this date, various digital platforms and retailers offer online discounts and promotions, to promote e-commerce and continue with Black Friday sales. In 2018 alone, Amazon recorded as the largest shopping day in history, with a sale of 18 million toys and 13 million fashion products, in addition to large sales in appliances and gadgets such as headphones and virtual assistants such as Alexa and Google Home. How did Cy ber Mondaycome about? The origin of dates back to 2005.

At that time, e-commerce was not as popular as it is now, so online stores saw the.