Nexstar Media Group , which hired Turner veteran Michael Strober as EVP and Chief Revenue Officer in 2022, has eliminated his position. In an SEC filing Friday, the company said Strober had been notified that his role had been discontinued “in favor of a more streamlined organizational structure.” He will leave Nexstar on October 30, “pursuant to the terms of his employment agreement, unless otherwise mutually agreed,” the filing added.
Strober was hired after Nexstar acquired The CW and ramped up its national sales efforts. Nexstar owns 75% in the broadcast network, with previous 50-50 partners Paramount Global and Warner Bros. Discovery each retaining 12.
5%. From 2016 to 2019, Strober helped lead the overhaul of Turner Broadcasting’s ad sales division, holding the title of EVP, Client Strategy & Ad Innovation. He was also co-head of Turner Ignite, the company’s portfolio solutions division.
He formed Turner’s Client Council and was a co-chair of Turner AdLab, an industry-wide initiative dedicated to improving the consumer advertising experience. Strober also served as a founding board member of OpenAP and a board member for advanced media analytics firm datafuelX. Since 2019, Strober has run Topwater Advisory Group, a strategic consultancy focused on digital transformation that counts a number of media and advertising tech companies as clients.
The overall advertising outlook at Nexstar, which owns cable network NewsNation and the largest portfolio of local TV.