According to a new report, hotel dining will see a marked uptick in 2025. Euronews Culture takes a look at the evidence. "Did you notice that this restaurant has two entrances?" asks Maria Joao Galante, Director of PR & Communications at the Corinthia Hotel, Lisbon.
I confess I didn't. And this may seem like a banal observation, but it is in fact key to understanding how a cultural shift in dining behaviour is taking shape. I sit in a comfortable, bright room in , the restaurant on the ground floor the 5-star hotel.
Click the link and you'll not see anything about the hotel. It offers itself as an entirely separate entity. And that's why there are two entrances.
Erva is a fitting example of why things are looking up for in-house restaurants. According to a dining in hotels is going to take off in a big way in 2025. Travel tech behemoths the Expedia Group analysed first-party travel data from 25,000 travellers to discover compelling travel trends for 2025, and this is chief amongst them.
"When booking hotels, travellers are not just making room reservations — they’re making dinner reservations, too," says the study. "Hotels around the world have opened critically acclaimed restaurants featuring Michelin-starred chefs and rotating seasonal menus to attract guests." "We changed the concept, the decoration, the staff, we gave the restaurant independent doors so people wouldn't feel like they were in a hotel," explains Galante.
The appearance is one of sanitised rusticity. Bra.