This year, Austria’s wellness industry attracted high-profile visitors seeking luxurious ways to enhance their health. Celebrities like Nicole Kidman, Rebel Wilson, and Elizabeth Hurley visited Austria for treatments focused on metabolism, detoxification, and other wellness and medical needs. But celebrities aren’t the only ones interested in Austria’s wellness offerings.
Booking.com ’s Travel Predictions for 2025 reveal more than half of American travelers would pay for a vacation to extend their lifespan and well-being, highlighting a growing interest in longevity-focused activities. Adding to the appeal of Austria, Simply Red, Sting, and Bryan Adams will visit the country for a ski season kickoff event in the Schladming-Dachstein region — the highest mountain peak in Austria — from Dec.
6-8, 2024. But even for those coming primarily for winter activities or concerts, wellness opportunities remain in focus. The Global Wellness Institute’s (GWI) data shows secondary wellness travel accounts for 88% of all wellness trips.
These travelers actively seek healthy accommodations, food, and wellness experiences even though their primary trip purpose is something else. While Austria is not one of the “ Blue Zones ” (yet), is the country becoming a new hotspot for wellness travelers? These unconventional options certainly make for unique wellness spots. Find Inner Peace With Forest Bathing in Leogang Forest bathing was first introduced by the Japanese Ministry of Ag.