The highly anticipated Allure returned to Pearly Beach, St Ann, on August 5, following the energy-charged Rise and Toast brunch series earlier that day. The premium, inclusive beach party generated a wave of excitement, especially with the crowd’s anticipation for dancehall sensation Stalk Ashley’s live performance, drawing fans from near and far for the chance to see her on stage. “The support for Allure this year has been overwhelming.
It’s one of those events that has grown to attract a diverse audience — season band holders, people who drive from Kingston and Montego Bay, and day-one Ocho Rios fans. It has also taken on a personality within Best Weekend Ever as an event with an authentic dancehall vibe and a beach club experience. We are so glad to deliver that unique party experience, which surpassed even our expectations when we saw scores of patrons still pouring into the venue after 2:00 am,” expressed director of Allure and managing director of Best Weekend Ever, Damieon Dacres, reflecting on the night.
The evening kicked off with a striking display of fashion, as patrons embraced the “stylish beach chic” theme with outfits ranging from flowy maxi dresses to statement bikinis paired with glamorous cover-ups. The fashion was just the beginning, setting a stylish tone that was matched by the night’s standout performances and production. The event, sponsored by Smirnoff and Casamigos, was more than just a party; it transformed the serene shoreline into.