A Personal Memoir Detailing a Harrowing Escape from Religious Persecution as a Baha'i in Iran and Exploring Spiritual Capitalism, Resonating with Readers Nationwide SAN FRANCISCO , Aug. 6, 2024 /PRNewswire/ -- " CROSSING THE DESERT: The Power of Embracing Life's Difficult Journeys" ( June 18, 2024 ; BenBella Books ) by Payam Zamani has made its way onto the USA TODAY Bestseller list. The memoir recounts Zamani's harrowing escape from religious persecution as a Baha'i in Iran and his journey to finding a new life in the United States .
It explores spiritual capitalism, weaving together his business experiences with his commitment to values and the well-being of others. As his debut book, "CROSSING THE DESERT" showcases Zamani's reflections as an entrepreneur, investor, philanthropist, and founder of One Planet Group . Through this memoir, he shares the lessons he's learned from his challenges and achievements, aiming to inspire others.
In his own words, "I hope to show how every one of us can learn from the challenges we face and then act—as individuals, as communities, as companies, as countries, as part of humanity itself—in order to help make life better for us all." The book serves as a gentle call to action, encouraging readers to embrace their journeys and contribute positively to the world. The initial nine-city book tour began at One Planet Group's headquarters in Walnut Creek, CA , with a release party in Los Angeles .
Home to the largest Iranian community in the .