When the finalists of the sixth season of recently emerged from their cartoonishly retrofitted villa in Fiji, they re-entered a changed world. Their experiences, broadcast daily on , had made the number one reality series across all streaming platforms. The islanders, a group of 20somethings vying to find love and win up to $100,000, had become overnight celebrities.

As these participated in raunchy challenges and made bold proclamations of attraction and betrayal during dramatic fire pit conventions, fandoms formed around them. Favorites like Serena Page, JaNa Craig and Leah Kateb (and their partners Kordell Beckham, Kenny Rodriguez and Miguel Harichi) gained millions of followers on Instagram and TikTok. The trio, who endearingly call themselves PPG after the animated superhero sisters on Cartoon Network, displayed a fierce loyalty, protectiveness and humor that came to define this season.

Some of their more militant supporters initiated campaigns on their behalf, crusading for these women, who, without access to their phones, were shielded from the turbulence of internet celebrity. Within the universe, the USA version is one of the sleepier franchises. Whereas the original show (which launched in 2005, was cancelled in 2006 and revived in 2015), made up of contestants from the U.

K., is near canonical — part guilty pleasure, part anthropological study — the American version barely made a ripple in the culture. But Season 6 upset this dynamic.

The show, with its electric.